Most accountants are focused on keeping you out of trouble.

We help you
Keep What You Earn.

Let’s go beyond the books so you can scale AND pay yourself more.

FEATURED IN

Are You…

Ready to expand your team but not sure what you can afford?

Stressing about making payroll and inconsistent cash flow?

Working harder than ever, but not paying yourself enough?

…then it's time to talk to a Fractional CFO.

The Keep What You Earn team provides

CFO services for businesses in growth mode or ready to exit

We help you build consistent cash flow, pay yourself more and scale or sell your business confidently and quickly.

OUR Services

Explore options to get started

Whether you're looking to grow your team, expand locations or get your financials in check for the right buyout opportunity, we’ve got you covered with ways to work with us ongoing or in single bursts of momentum for your business.

Full CFO Services

This service provides full financial oversight, from forecasting and projections to financial reporting. We meet 2-3 times monthly to manage cash flow and support strategic planning. Ideal for businesses with $3MM+ revenue annually.

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CFO Power Sessions

This single CFO intensive delivers key financial insights—pricing analysis, budget, forecast, and more. Think of it as a boardroom session with you CFO to build momentum fast.

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What clients are saying…

A Fractional CFO can help you …

Maximize profit

Become a respected executive leader

Grow your team

Prepare for exit

Build a machine that pays you

Fractional CFO Services include:

  • Profitability is one thing, but you can be profitable and still be out of cash. We help you project weekly cash flow forecasts so you never run out of money. Wondering when to hire someone and how much you can afford to pay them? Curious about taking on a new line of credit? This is where we find those answers.

  • We develop projections and spending targets for the year and report monthly against actuals to make sure we are staying in healthy spending zones and moving toward our goals in the business.

  • If you’re not making money on every offer you sell, you’re already at a huge disadvantage in business. We analyze your offers to make sure you are ready to bring in more leads for the most profitable offers and maximize your efforts.

  • Whether you are looking to raise investor capital, reduce the cost of debt or invest in machinery and equipment, we will be by your side helping through our banking relationships and asistance with materials.

  • What good is great bookkeeping if the P&L is full of "Uncategorized Expenses?" We align the categories and accounts to your preferences so you can turn the data into decisions quickly. We provide a monthly management report of your financials so you have insights on where the monsye is going and how it is being classified. We also present board materials if you have a board of directors.

  • To make sound business decisions, you need reliable data. We will update your books weekly and reconcile to your bank and credit card statements monthly.

    Note that we do not perform Accounts Receivable, Accounts Payable or Payroll services. We believe these vendor, customer and employee relationships should be managed by the company directly.

  • We hold two scheduled meetings per month - an end of month financial performance discussion and a mid month cash flow call. In between, ad hoc calls can be booked for specific initiatives and events requiring assistance or advice. We also have a constant conversation in Slack for any questions and requests.

  • Sometimes it isn’t the amount you owe, but the sheer surprise that makes taxes such a pain. We compile a pro forma tax return over the summer so you have plenty of notice to plan and execute on strategies to reduce your tax liability. We also prep your business tax returns right after the year-end is closed.

About

Meet Shannon &
Keep What You Earn

President and Founder of Keep What You Earn Co., Shannon is a teacher at heart with the superpower of using analogies and real-life experiences to help you master your numbers and grow your business.

As a podcast host with a top 1% global ranking, Shannon extends her expertise to a global audience, making complex financial concepts accessible and engaging.

Our team of seasoned professionals has over 40 years of collective experience in helping business owners succeed and a passion for making lasting impact.

Meet Your Team

Who we serve

We are well-equipped to serve a variety of businesses, but we especially love working with:

  • Personal services - beauty, wellness, fitness centers, spas, medspas, salons

  • Home services - HVAC, electricians, contractors, cleaners

  • Hospitality - boutique hotels, retreat centers, travel / event planning

Revenue of at least $3MM annually and several years under your belt in business is preferred for fractional CFO services. We love working with multi-owner businesses, but prefer when one owner has a majority stake.

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Ready to keep what you earn?

It's time to turn your data into decisions, pay yourself more, and find peace of mind having an expert in your corner.