Bridge the gap between profit on paper and cash in the bank

Fractional CFO services to help you manage growth without a full-time salary

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If you scaled your business tomorrow, are you multiplying profit or problems?

Cash flow is unpredictable

Your paycheck is inconsistent (or nonexistent)

Your P&L tells you one thing while your bank account says another…

You don't have a revenue problem.

You have a financial leadership problem.

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You're not struggling. You're just flying blind.

You're generating $3-5 million in revenue, maybe more, and yet you're still guessing when you can hire, whether you can afford the new equipment, and why there's never quite enough left over for you.

Your bookkeeper keeps the books. Your CPA files the taxes. But nobody is looking at the full picture and telling you what to do next.

That's the gap a Fractional CFO fills.

This is for you if…

You feel ready to hire, but unsure if your business can handle it

You want to exit with a high value multiple but you’re not sure how to get there

You're profitable on paper, but can't cover taxes or pay yourself regularly

The Keep What You Earn team provides

CFO-level financial leadership for medical aesthetic practices

We embed into your business as your strategic financial partner, not just another vendor sending reports you don't read.

Every month, we give you clean books, a clear cash flow picture, and a CFO who knows your numbers as well as you know your patients.

A fraction of the cost of a full-time hire. The same caliber of expertise Fortune 50 companies rely on.

BECOME A CLIENT

What working with us looks like

  • Know exactly what's coming in and going out, weeks before it happens. No more surprises.

  • Set spending targets that actually reflect your goals, and track against them every month.

  • Two dedicated calls per month plus ongoing messaging in between. Your CFO is always in your corner.

  • If every service you offer isn't profitable, we'll find it and fix it.

  • No more tax season surprises. We plan ahead so you can act strategically, not reactively.

  • Weekly updates, monthly reconciliations, and financials you can actually trust.

At $1M+ in revenue → Start with an Executive Financial Review

At $3M+ in revenue → Fractional CFO Services are your next step

EXPLORE ALL SERVICES

What clients are saying…

  • "We know when to make big decisions."

    Having a team and seeing the bigger picture is so helpful when you get too far into the weeds starting a business. It's really helpful seeing the cash flow and knowing we have runway and knowing when I need an investor, if I can afford a new space, or when I can hire employees is super cool.

    - Kevin | CFO Client

  • "Our budgets and overall financial health are substantially easier"

    Shannon and her team made quick work of providing a complete overhaul of our financial systems that will set us up for long term success. Our new infrastructure has immediately made tracking our budgets and overall financial health substantially easier, more accurate and more comprehensive.

    - Laura | CFO Client

  • "Simple questions and quick answers"

    Shannon helped me look at my financials through new angles, and to plan for the future with small steps that take my business to the next level with every project I work on. Shannon is such a wealth of knowledge and being able to ask simple questions and get quick answers helps me move the needle forward so much more quickly!

    - Hannah | CFO Power Session Client

A Fractional CFO can help you …

Maximize profit

Become a confident leader

Grow your team

Prepare for exit

Build a machine that pays you

Meet Shannon &
Keep What You Earn Co.

Shannon is a CPA, Fractional CFO, and the founder of Keep What You Earn. She spent 15+ years in Big Four accounting and corporate finance before making it her mission to bring that same level of financial strategy to small business owners - specifically the ones building something worth keeping.

She hosts the Keep What You Earn podcast, one of the top 1% globally ranked business podcasts, where she breaks down exactly what it takes for aesthetic practice owners to scale profitably, improve margins, and build a practice they can eventually sell on their terms.

Her team brings over 80 years of combined experience. Every one of them is US-based, deeply experienced, and genuinely invested in your success.

Meet The Full Team →