Avoiding Social Media Burnout with Meghan Clor

In the latest episode of "Keep What You Earn," Shannon and special guest Meghan Clor dive deep into strategies for avoiding social media burnout while effectively leveraging these platforms for business success. Meghan Clor, founder of Automate Me, shares invaluable insights, especially for professionals like accountants who juggle multiple roles.

One of Meghan's top recommendations for an evergreen strategy on Instagram is pinning high-performing content to the top of your profile. This ensures new and returning visitors immediately see your best work, fostering consistent engagement and solidifying your brand's credibility. Shannon and Meghan agree on the importance of consistent posting. A simple once-a-week post can serve as a "sign of life," signaling to your audience that your account is active without overwhelming your resources, which is crucial for avoiding burnout.

Instead of aimlessly scrolling, Meghan advises engaging intentionally with other accounts. Actively leaving thoughtful comments and fostering connections can generate new content ideas and beneficial relationships. Shannon shared an anecdote about how her consistent social media engagement led to recognition and unexpected opportunities.

Both emphasize that social media should fundamentally be about building relationships and networking, not merely sales. Engaging with others' content and having meaningful interactions can lead to sustainable growth. They stress balancing content that attracts attention with content that aligns with your business goals. Meghan advises focusing on leads and sales rather than vanity metrics like views and likes.

The conversation touches on the strategic mix of organic and paid content to build the know, like, and trust factor. This hybrid approach helps maintain engagement without the constant pressure of content production. However, Meghan cautions against over-reliance on automation. Establish genuine relationships and conversions before automating, especially in direct messages, to ensure that automation enhances rather than detracts from the personal touch.

Shannon and Meghan caution against spreading yourself too thin across multiple platforms. Instead, focus your social media efforts where you can see concrete benefits. Treat social media with intention and purpose, directing efforts towards driving revenue rather than chasing ever-changing algorithms.

Shannon concludes the episode by encouraging listeners to take advantage of open spots for personalized power sessions. These sessions have previously provided clients with clarity and financial benefits, and with limited spots available, she urges listeners to act swiftly. She also encourages listeners to leave ratings and reviews for the podcast, emphasizing that engagement makes people feel seen and connected.

Their discussion ultimately highlights the importance of using social media with intention, focusing on building relationships, and achieving measurable business results without falling into burnout. By following Meghan and Shannon's insights, professionals can create a sustainable and rewarding social media presence.

Meghan Clor is a business mentor, speaker, and serial entrepreneur who started her first business at the age of 20. She is the co-founder of AutomateMe, a digital marketing agency that offers done-for-you marketing services, consulting, and coaching programs. Her mission is to make it easier for businesses to attract clients online.

Instagram: https://www.instagram.com/meghanclor/ 

Facebook: https://www.facebook.com/meghan.e.clor 

Website: https://meghanclor.com/ + https://automate.me/

What you'll hear in this episode:

04:16 Focus message first, then aim for visibility.
09:18 Identify marketing angles, attract ideal clients.
10:36 Instagram for personality, brand presence, and networking.
13:26 Recommend winning content, use evergreen strategy.
18:13 Engaging q and a experience with Layla.
20:35 Focus on connecting, not overthinking social media.
24:27 Focusing on audience builds strong brand relationships.
27:08 DM automation can save time, but interaction first.
32:28 Customized power sessions for business growth.

If you like this episode, check out:

This Could Be the Most Expensive Sales Mistake You Make

Stop Doing This to Your Customers

How to Keep High Margins as a Franchisee

Want to learn more so you can earn more?

CFO Power Session: https://www.keepwhatyouearn.com/power-sessions

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.