How to Turn Sales Into an Inviting Experience with Christine Corcoran

Click to watch on YouTube

In the latest episode, Shannon explores the art and psychology of sales with sales strategist and business mindset coach Christine Corcoran. Christine's journey from corporate sales to empowering women entrepreneurs reveals a fresh perspective on selling that challenges traditional methods.

Shannon begins by acknowledging her passion for sales and marketing, essential yet often daunting aspects of business. For Christine, sales transcends mere transactions; it's about creating a personalized and inviting experience. Over seven years, Christine has refined her expertise in neuro-linguistic programming (NLP) and sales psychology to help women feel more confident and authentic in their approaches.

Christine shares her realization that mindset plays a crucial role in sales success. She noticed that while some business owners thrived with strategic guidance, others faltered. This led her to study neuroscience and human behavior, integrating these insights into her coaching to create transformative results.

One compelling concept Christine introduces is viewing sales as an invitation. Traditional sales techniques can feel pushy and manipulative, but Christine advocates for a more conversational and permissions-based approach. "You're inviting people into your business to receive a solution or achieve an outcome," she explains. This shift in perspective empowers potential customers to make their own decisions, resulting in a more positive experience for both parties.

Christine and Shannon also discuss the importance of identifying the right clients and recognizing when to walk away. Shannon shares an experience where she felt an intuitive nudge that a potential client was not the right fit. Despite initially wanting to chase the sale, Shannon trusted her instincts and opted out. Christine emphasizes knowing your non-negotiables to protect your energy and make room for ideal clients who align with your business values.

Central to Christine’s message is the power of asking better questions. Sales should be enjoyable for both parties, starting with understanding customer needs through thoughtful inquiry. This approach transforms sales from a pressured transaction into a mutual agreement, where trust and value are built.

Christine asserts, "When you understand the decision-making process, it makes it much more enjoyable for the customer as well as for the business owner." Her insights make it clear that with the right mindset and strategy, selling can be a positive and empowering experience.

By viewing sales as an invitation, prioritizing the client's decision-making process, and selectively choosing clients, you create a more fulfilling business environment. To hear more about Christine Corcoran’s transformative sales strategies, tune into the latest episode of "Keep What You Earn."

Over the course of the last seven transformative years, Christine has guided and coached hundreds of remarkable women, both through personalized 1-1 coaching and engaging events, and masterminds. She has invested in expertise in NLP and other sales related psychologies and applied them to help women feel more confident and authentic while selling

Website: https://christinecorcoran.com.au/ 

Instagram: https://www.instagram.com/christinecorcoran_coach/?hl=en 

Freebie: https://christine-corcoran-8c76.mykajabi.com/authenticsales-scripts

What you'll hear in this episode:

06:08 Selling with empathy and asking great questions.
07:57 Evaluate clients' behaviors, offer proposal, secure deal.
12:45 Understanding neurolinguistic programming for effective communication and respect.

If you like this episode, check out:

How to Prepare to Sell Your Business

The Framework for the Perfect Offer

Stop Doing This to Your Customers

Want to learn more so you can earn more?

CFO Power Session: https://www.keepwhatyouearn.com/power-sessions

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.